At the end of the day we are not selling, we are serving.
This is the first post of a unique series I’ve envisioned writing since I founded CAD/CAM HERO in July 2015. It’s been difficult to find time to write new content during year 1, but as we approach the anniversary of CAD/CAM HERO’s founding, I figured there was no better time to release the first quarterly State of the Used CEREC Market report. This market update will cover recent sales history, the current market and my outlook on 3rd quarter 2016.
What I’ve sold
In the last three months, CAD/CAM HERO has sold $615,196.76 worth of used CERECs both on and off eBay to include 6 complete (AC, mill, oven) Omnicam systems, 4 complete Bluecam systems, 9 AC Bluecams, 2 MC XLs, 3 CEREC 3 Redcams and 1 CEREC 3 milling unit.
Average Sales Price
Complete Omnicam systems: $82,463
Complete Bluecam systems: $32,250
AC Bluecam: $5,000
MC XL: $17,500
CEREC 3 Redcam: $1,200
CEREC 3 Milling unit (for repair): $2,400
Please keep in mind that these averages are not intended to be used to assist in the evaluation of any particular CEREC system, but rather provide a general idea of recent sales history. The actual value of a system is based on a multitude of factors. To read more about how I price and evaluate CEREC systems, please read my other post: Read this Before Buying a Used CEREC.
What has sold on eBay (excluding CAD/CAM HERO eBay sales)
In Q2 2016, eBay has recorded approximately $285,045.65 worth of used CEREC sales. This figure includes 1 AC Omnicam Connect, 2 Bluecam + MC XL combos, 10 AC Bluecams, 5 MC XLs, 12 CEREC 3 Redcam + Compact milling unit combos, 7 CEREC 3 Redcams and 20 CEREC 3 milling units.
Average eBay Sales Price
AC Omnicam Connect: $29,000
Bluecam + MC XL combo: $24,000
AC Bluecam: $5,515
MC XL: $15,880
CEREC 3 Redcam + Compact combo: $2,571
CEREC 3 Redcam: $748
CEREC 3 Compact milling unit: $1,918
As you can see, eBay is a very productive marketplace for older CEREC systems sold for $5,000 or less. Most of the CERECs sold on eBay were Redcams and Compacts featured in auction-style listings from individual sellers. Where eBay becomes a much less effective sales tool is at the top of the market, where you’ll find most Omnicam or Bluecam packages. There are many reasons for this, but the primary explanation boils down to buyer risk tolerance. The buyer protection policies offered by eBay do not overcome the fact that eBay’s anonymous transaction model does not instill most big-budget buyers with the confidence to pull the trigger. All buyers naturally want to know who they are doing business with so they can evaluate their trustworthiness; and the higher the price, the more important this pre-requisite for doing business becomes. This does not favor the individual eBay seller.
Other factors hurting individual CEREC sellers on eBay include: the multitude of CEREC eBay scams, which are affecting the entire marketplace’s credibility; a lack of informative listings; zero or limited financing options; low feedback scores or a small sample of feedback; zero post-sale support; no return policies; local pick-up only and the inability of sellers to answer detailed questions about their systems. When considering all these challenges for individual sellers, it should come as no surprise that a single professional seller such as CAD/CAM HERO can outperform an entire marketplace of individual sellers in high-value sales. As the saying goes, it pays to know what you’re doing.
CAD/CAM HERO’s Current Inventory (as of 08/03/16)
eBay’s Current Inventory (Bluecams and newer as of 6/28/16)
3rd Quarter Outlook
Potential buyers should take advantage of available summer deals before the competition for quality CERECs heat up in the 3rd and 4th quarter, when the marketplace has historically experienced the most activity. First time CEREC buyers attending the latest Patterson classes for new CEREC users are being introduced to the dry milling features of CEREC’s new Zirconia workflow (see video). No word yet on the availability of an upgrade to add this feature to older MC Xs/MC XLs or program updates for the Ivoclar ovens. We will keep a close eye on how the desire for full Zirconia milling affects demand within the used market..